Let's get this straight first: TITLE isn't a new bow. It's the same target bow Mathews launched in 2024, and what's new this time is two additional finish options: Metallic Purple and Bronze. Add those in and you've got eight color choices total: Mint, Deep Teal, Metallic Red, Metallic Purple, Bronze, Electric Green, Black, and White. That's the update. Everything else stays where it was.
I'm halfway on board with color as a feature. It doesn't touch your scores. Color doesn't store energy, doesn't manage release timing, doesn't change how the limbs flex or how the cam rolls over. You swap the riser's finish, the bowstring, cams, limbs, and rest all stay the same spec. But color does affect whether you'll actually buy it, and that's real. The scenarios where it matters are narrow: visual ownership, target-line recognition, and resale down the road, where common colors move faster and rare ones sit longer.
Whether a color works for you depends on where you're shooting. Target archery happens mostly indoors under artificial light, and metallic finishes have depth under those fixtures. They photograph well and look layered in person. Flip side: light-colored risers don't contrast as cleanly against white target faces under certain lighting angles, so when you're checking sight picture and string alignment, the visual separation isn't as sharp as it'd be with black or white. Outdoors it reverses. Bright finishes stand out against grass and shade, while dark ones can blend into shadows and lose definition. That's preference territory. I won't pick for you. I'll just make sure you know it won't change how the bow shoots.
The eight-finish lineup combined with Mathews' Bowbuilder tool shifts the build process from the retailer's counter to your screen. Used to be the dealer would spec a complete setup and you'd either take it or negotiate changes. Now you pick the axle-to-axle length, the finish, the accessories one menu at a time, then bring that config sheet to the shop. Here's the line you need to respect: what you can choose online is finish, accessory lineup, and cosmetic details. What you must measure in person is draw length, grip angle, and draw-cycle feel. There's no accurate way to measure draw length at home. The method that holds up is to draw a long arrow on the actual bow, mark it at full draw with proper back-tension anchor, then calculate per AMO's definition.
The MATCH bowstring section is worth more attention than the color talk, in my view. Mathews put the string in the announcement, which means they're positioning the factory string as a configuration component rather than a throw-in accessory. They state three things: the strings are custom-made in-house, they're pre-conditioned, and they're built to eliminate stretch, serving separation, and peep rotation. Each of those solves a specific problem. String stretch pushes the bow's brace height forward. Serving separation moves the material near your nocking point, which changes where the arrow sits on the string. Peep rotation tilts your sight picture's reference axis. Target archers are more sensitive to these shifts than hunters are because competitive shooting at close range demands that the string behaves identically shot to shot. Indoor accuracy at 18 meters shows you every inconsistency the string introduces.
Factory strings on target bows and hunting bows serve different priorities. Hunting setups need durability, silence, and field abuse tolerance. Target setups need shot-to-shot repeatability. String stretch, serving stability, and peep alignment all have to stay locked. Mathews writing "custom made in-house" and "pre-conditioned" means they're presenting the string as a spec-level component on par with the limbs and cam, not a free accessory that came in the box, and the three claims they make about stretch, serving separation, and peep rotation address what target archers actually monitor.
Mathews says performance doesn't change and the opportunity to express your style does. That description of the facts is accurate. I'll endorse the fact part: the mechanical platform is the same one that's been in the field since 2024, and changing the anodizing on the riser doesn't alter cam timing, limb preload, or valley characteristics. What I won't endorse is the suggestion that you need a new finish to make the bow yours. Whether you buy a new color is a budget and preference question, not a performance question. One thing manufacturers never cover during a finish rollout: what happens to the old colors. That's the standard question. Will the previous finishes be discounted, will they be discontinued, does your preferred color exist across all four axle-to-axle options. TITLE comes in 34", 36", 38", and 40" axle-to-axle lengths and eight finishes, but nobody's confirmed that all eight finishes are available for all four length specs. So if you're serious about ordering, you need to ask the shop which combinations are actually in stock, what the lead time is, and whether the finish you want ships for your chosen length.